THE HISPANIC MARKET: A BOUNDLESS GROWTH OPPORTUNITYGROWTH OPPORTUNITY
Comprising a population of more than 60 million, Hispanics, the second fastest-growing racial/ethnic group in the United States behind Asians, are starting to change the landscape of our country.
And although historically, the majority of Hispanics by net population live in the Sun Belt states, according to the most recent Census, by growth rate, the Midwest is starting to catch up. Ohio, of course, is no exception.
This is both a challenge and an opportunity for our local businesses. Alongside a language barrier is a cultural barrier that we need to surpass in order to get close as businesses to a complex, diverse and heterogenous market.
Integral cross-cultural marketing strategies that connects businesses with Hispanics are going to come in handy for the future growth of our businesses.
DO NOT MISS A CHANCE FOR GROWTH. RIDE OHIO'S DEMOGRPAHIC WAVE.
WHAT WE DO
We want our customers to develop a long lasting relationship with this new market. Both are here to stay, for generations to come. This means we want to help translate the values and needs of each other to each other, as it is expressed in our culture and consumer behavior.
Our diverse communication channels have a goal in common: to enrich the lives of Hispanics of first and second generation through valuable and much needed information on several topics in their own language and tone, and in the most engaging and inviting form as possible.
Our customers also have a share of space in this ecosystem of information. We want your product and services to be as valuable and needful, and with the right marketing strategy, your message is going to be heard.
These are some of the services we offer to our customers:
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Take a look at some of our statistics, circulation, reach and pricing.