La Vanguardia: language is not an obstacle, multiculturalism is an advantage

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Those who advertise in La Vanguardia have amongst their audience a population that grows every day at exponential rates and holds a larger share of the market.

For a decade, La Vanguardia, a Hispanic newspaper in Columbus, Cincinnati, Dayton and several neighboring counties, has set out to overcome an incoherent paradox: the incredible lack of Hispanic representation in Ohio’s media, despite its exponentially growing population and high market participation.

However, the challenge did not cease with the creation of an accessible, free newspaper that would allow this population to have essential and useful information in their mother tongue. La Vanguardia, through the years, has introduced a series of journalism strategies in order to provide Hispanics with exclusive and original content of first quality as well as socially responsible.

And now, in the midst of a tumultuous and particularly polarized period for the country’s immigrant population, the north of La Vanguardia points to a new objective: to improve and open paths of encounter between Hispanic culture and American culture, taking advantage of all the intersections that may exist between the two communities.

For this reason, and on the eve of celebrating the two most important festivals for the Hispanic community in Southwest Ohio, the Latino Festival of Columbus and the Cincinnati Hispanic Festival, this newspaper invites those interested in introducing themselves to the Hispanic community through the two most popular multicultural events throughout the state and the Midwest to take advantage of a series of promotions aimed at closing the communication gap between American businesses and organizations and an eminently Hispanic audience through our advertising materials.

In this way:

  • those who advertise in La Vanguardia Edition #276 (deadline 29/7) and #277 (deadline 12/8), will receive a 50% discount on their first two publications, in addition to a 25% discount starting from the third insertion (applies from Edition #278 —deadline 26/8— onwards, with a contract signed for 12 months, equivalent to 26 consecutive insertions).
  • those who advertise in La Vanguardia Edition #277 and #278, will receive a 50% discount on their first two publications, plus a 25% discount starting from the third insertion (applies from Edition #279 —deadline 9/9— onwards, with a contract signed for 12 months, equivalent to 26 consecutive insertions).

This is a call to all organizations, institutions, businesses and individuals who want to expand their reach, encompassing a growing multicultural audience. La Vanguardia breaks down barriers, understanding that effective communication, regardless of language or culture, is the winning strategy.

About La Vanguardia: La Vanguardia is a Hispanic newspaper, with coverage in the cities of Dayton, Cincinnati, Columbus and several counties such as Hamilton, Franklin, Montgomery, Butler, Greene, Clark and Campbell. Biweekly, 10,000 copies are distributed in the locations with the highest Hispanic presence. It also has an important Internet traffic at www.lavanguardiahoy.com

Pedro Pichardi                                                                

Sales executive

Ph. (513)-914-3805

Email: ppichardi@lavanguardiahoy.com