In 2008, a new voice emerged for Spanish-speaking communities in Southwest Ohio. Founded by Mauricio Bach, the publication—then called Periódico La Vanguardia Hoy—circulated as a traditional, standard-size Spanish newspaper. It quickly became a staple for readers seeking media that celebrated their festivals, networking events, and social programs.

At its peak, La Vanguardia Hoy distributed 25,000 copies weekly across the Cincinnati and Dayton metro areas. Over the years, the newspaper expanded from 12 to 36 pages, offering valuable advertising spaces and building enduring partnerships with leaders in government, the private sector, and nonprofits. As our readership grew, so did their demand for educational content on personal finance, immigration, and entrepreneurship.

In 2018, recognizing shifts in news consumption among our Spanish-speaking audience, La Vanguardia Hoy evolved into La Vanguardia USA. With a strong digital push, we embraced multimedia, expanding our presence on social media to keep pace with the needs of a dynamic community.

By 2022, we took a bold step forward, going fully digital to meet our audience where they spend the most time—on their smartphones. During this transformation, we immersed ourselves in digital marketing, mastering strategies to effectively bring our legacy print media into the digital ecosystem. This journey honed our expertise in reaching Latino audiences online, a skill we now offer to clients who seek to connect with this vibrant community beyond just the channels of our website and social media.

Today, La Vanguardia USA stands as one of Ohio’s most visited Spanish-language platforms. Every day, hundreds of Spanish-speaking users rely on us for essential guides, tutorials, and resources that support and enrich their lives.